Post by account_disabled on Mar 6, 2024 3:52:45 GMT
b2b marketingAmong the B2B marketing activities that can support the inbound strategy, we find sponsored campaigns, a precious resource for achieving important results. For it to be effective, a digital advertising plan must be studied down to the smallest detail, from messages to the target, through to the choice of platform. But is that all there is to it? In today's article we will explain how to understand if the advertising strategy is going in the right direction or if it is necessary to make some changes; you will discover which tools are suitable for analyzing campaigns and evaluating the effectiveness of activities. B2B marketing also involves advertising campaigns There are various reasons that can lead companies that have undertaken an inbound marketing strategy to also opt for sponsored campaigns.
These activities can be used in parallel with a B2B marketing plan , to immediately Germany Phone Number achieve an initial result in terms of performance and traffic attracted. Inbound and content marketing, in fact, require time before the first objectives are achieved in terms of lead positioning and conversion. Similarly, very sectoral and niche markets may not obtain maximum performance even in the long term: in this case, supporting activities with marketing campaigns can help overcome the obstacle of the limited number of organic searches, targeting specific accounts . New Call-to-action Regardless of the reasons behind the choice to rely on sponsored content , there is an element that cannot under any circumstances be underestimated: the importance of measuring the results of campaigns.
The performances achieved by the digital advertising strategy must be read in the correct way, through the most suitable tools; the risk of not being able to appropriately measure the effectiveness of this activity is of not reaping the best benefits - especially when it is necessary to modify aspects to maximize the results even further . During this article we will analyze the role of ROI, ROMI and ROAS and see how to immediately understand the value of the activities. ROI The return on investment measures the profit obtained from the investment. The formula is quite simple: the cost necessary to start it is subtracted from the profit obtained from an activity, then it is divided by the cost and multiplied by one hundred: ROI = (PROFIT – CAMPAIGN COST) / CAMPAIGN COST X 100 In the context of a sponsored campaign, attention must be paid to the profit considered; an accurate analysis aimed at evaluating the individual sponsorship must exclude from this item any return not attributable to the advertising campaign.
These activities can be used in parallel with a B2B marketing plan , to immediately Germany Phone Number achieve an initial result in terms of performance and traffic attracted. Inbound and content marketing, in fact, require time before the first objectives are achieved in terms of lead positioning and conversion. Similarly, very sectoral and niche markets may not obtain maximum performance even in the long term: in this case, supporting activities with marketing campaigns can help overcome the obstacle of the limited number of organic searches, targeting specific accounts . New Call-to-action Regardless of the reasons behind the choice to rely on sponsored content , there is an element that cannot under any circumstances be underestimated: the importance of measuring the results of campaigns.
The performances achieved by the digital advertising strategy must be read in the correct way, through the most suitable tools; the risk of not being able to appropriately measure the effectiveness of this activity is of not reaping the best benefits - especially when it is necessary to modify aspects to maximize the results even further . During this article we will analyze the role of ROI, ROMI and ROAS and see how to immediately understand the value of the activities. ROI The return on investment measures the profit obtained from the investment. The formula is quite simple: the cost necessary to start it is subtracted from the profit obtained from an activity, then it is divided by the cost and multiplied by one hundred: ROI = (PROFIT – CAMPAIGN COST) / CAMPAIGN COST X 100 In the context of a sponsored campaign, attention must be paid to the profit considered; an accurate analysis aimed at evaluating the individual sponsorship must exclude from this item any return not attributable to the advertising campaign.